CASE STUDY

FUEL BAR

TASK SUMMARY

  • Branding
  • Advertising print / web
  • Promotional products
  • Signage outdoor / indoor
  • Sales advertising
  • Print & production

I was tasked with the creating the brand identity of Fuel Bar and all its accompanying promotional and advertising materials. Fuel Bar falls under 3MF and offers a wide variety of tasty health smoothies. One of the fascinating parts of this project was developing an interchangeable menu board for the bar. The menu board was velcro backed and used interchangeable panels that were affixed to the main board. These boards could be inexpensively updated with printed adhesive vinyl as often as needed.